Failure as defined by the father of Sara Blakely, founder of Spanx: “Not trying something I want to do” instead of, “not achieving the right outcome.”

-Chip Heath and Dan Heath, The Power of Moments

I love this definition of failure shared in “The Power of Moments” by Chip and Dan Heath. Not trying something I want to do. It turns the traditional view of failure as not achieving the sought after result on its head.

The focus is on overcoming the fear of failure and instead being afraid not to try and all the benefits that could result in that attempt. Even if you don’t achieve the intended result, maybe you will next time, or you will never live with the regret of never trying something that stretched you.

I am loving “The Power of Moments” because even though it is kind of a book on marketing and branding, there is a lot of practical information about every day life that helps one to grow and challenge oneself.

What is it that you are avoiding for fear of “failure”? What things do you need to try that you have been putting off?

Remember, failure is not defined by the outcome.

– Jason

Get a copy of “The Power of Moments” by Chip and Dan Heath on Amazon here.